About US

"SparkleByDJ" is owned and managed by this couple - Dhananjay Phumbhrra & Kaveta Phumraa. They have been into this trade since 1996 under the brand name “Kriti”. But they have been only into whoesales since 1996 under “Kriti”. 

Later, from the year 2010 due to popularity of their product quality, finishing & competitive pricing, they started getting huge requests from retail buyers but they had to put those request down since they could have affected their wholesale clients. Due to continual & persistently getting requests from retail buyers, they finally decided to make their exclusive Jewellery available to them by way of this new brand “Sparkle By DJ” to cater mainly retail buyers. “Sparkle By DJ” is a brand where they aim to only sell high quality, real looking, hand-picked & curated collection for the ease of they buyers to easily choose from the collection showcased here. 

At “SparkleByDJ”, they create everything from a Finger Ring to Earrings to necklaces and cuffs, each piece is artistically designed using precious, semi-precious and coloured stones, AAA Cz (cubic zirconias), Korean Cz, Swarovski Cz, Moissanites/Lab Diamonds etc. to make the wearer feel even more extraordinary and to enhance the "sensuality of a woman".

Their designs radiate beauty and art. They feel that "when people don't set limits on themselves - that is when they create art". They aren't dependent on any professional training for their creativity and believe in the concept that "Creativity knows no bounds. It is fluid and seamless." After all, not all art is found in a museum.

Apart from the standard Jewellery styles, they have, over the years, worked closely with master craftsmen to develop their signature style of jewellery - a fusion of traditional styles with contemporary forms. Whether you are looking to accessorize a formal evening attire or chic-up a casual outfit - their collection is a "functional beauty" and a treasure to own & flaunt! They thrive to provide you with every genre under one roof with immaculate perfection in each piece showcased on this website.

They were born and brought up in an attractive surrounding and constantly strive to reach artistic perfection in each individual design that we create, treating each piece as a canvas. While pushing the boundaries of creativity, we have unleashed our imagination to bring our jewellery to life and give it a soul by adding - a “Heartbeat”, as you can feel their jewellery breathing once you wear them!

Their work has always received accolades for its novelty & path-breaking contemporary designs from their esteemed clients and are not merely dependent on awards.

They can be personally reached on WhatsApp +91-9830045504 (Dhananjay Phumbhrra-Co-founder) for any unresolved assistance.